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            - Event to Take Place November 20, 2003 in New York -

NEW YORK, Nov. 18 /PRNewswire-FirstCall/ -- U.S. Bancorp Piper Jaffray (Piper Jaffray) Senior Internet Media and Marketing Analyst Safa Rashtchy expects online advertising expenditures to exceed $8 billion next year for the first time since the dot-com crash. To examine the trends facing the industry today, Rashtchy is holding the first annual Piper Jaffray Online Advertising Symposium on November 20, 2003, at the W New York Hotel.

Industry leaders, key companies and industry associations will gather to discuss the growth rate of online advertising and recent survey data on online behavior and advertising. Company participants include: Yahoo! Inc. (YHOO, Strong Buy, $40.36, #>=), Havas Group's Euro RSCG, Universal McCann, MSN (MSFT, Outperform, $25.15, #>=), New York Times Online (NYT, not rated, $47.19), Unilever (UN, not rated, $59.30), (UL, not rated, $34.87), Kraft Foods Inc. (KFT, not rated, 31.20, #), DoubleClick (DCLK, Market Perform, $8.03, #>), 24/7 Media (TFSM, not rated, $1.40), aQuantive Inc. (AQNT, not rated, $9.77), iVillage Inc. (IVIL, not rated, $2.78), ValueClick, Inc. (VCLK, not rated, $7.35), among others.

The day-long event will be comprised of four panels, two special updates and a keynote address by Rex Briggs of Marketing Evolution. Briggs will discuss the results of his innovative Cross Media Study on the optimum media allocations for various advertising campaigns. In the first special update, Nick Nyhan, chief executive officer of Dynamic Logic, will discuss how to prove that online advertising works. The second special update will feature Columbia University Senior Research Fellow John Carey and Executive Director of the Online Publishers Association Michael Zimbalist presenting the results of a brand new ethnographic study of Web users documenting how consumers are using the Web in homes and offices across the country and forming specific habits around it. The four panels included on the agenda are outlined below:

    Panel I.   Interactive Agencies, Technologies and Services
               Representative firms include DoubleClick, Aquantive,
               Eyeblaster, ValueClick and 24/7 Media. This discussion will
               focus on what these companies can do to further facilitate
               adoption of online medium, making it easier, less expensive,
               and more effective; what trends they see in the industry; what
               technologies are in demand?

    Panel II.  Advertiser Perspective
               Participants include heads of marketing representing firms such
               as Kraft and Unilever.

    Panel III. Advertising Agencies
               Representatives from the major multi-national advertising and
               marketing groups will provide their perspectives on allocation
               of advertising dollars to online.

    Panel IV.  Online Publishers
               Representative companies include Yahoo!, MSN, New York Times
               Online and iVillage. Panelists will examine how they interact
               with both agencies and advertisers; how do they respond to the
               demands and issues raised by advertisers and agencies; what are
               the critical issues in managing their inventory and content?

Members of the media interested in attending the Piper Jaffray Online Advertising Symposium should contact Dana Wade at or 415-277-1556. Piper Jaffray clients should contact their account executive to register for the event.

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SOURCE  U.S. Bancorp Piper Jaffray
    -0-                             11/18/2003
    /CONTACT:  Dana H. Wade, Public Affairs & Media Relations of U.S. Bancorp
Piper Jaffray, +1-415-277-1556/
    /Web site: /

CO:  U.S. Bancorp Piper Jaffray; Piper Jaffray Online Advertising Symposium;
     U.S. Bancorp
ST:  New York, Minneapolis

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3351 11/18/2003 15:20 EST