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NEW YORK – Dec. 4, 2006 – Piper Jaffray will host its third annual Piper Jaffray Online Advertising and Search Symposium Wednesday, Dec. 6, in New York. The one-day symposium will feature discussion surrounding key trends in online advertising, especially the impact of video content.

“We believe the newer, more interactive forms of inventory, including video and social networking sites and the increased interest of advertisers in network inventories, could significantly accelerate the growth of online advertising revenue,” said Safa Rashtchy, senior Internet marketing and media research analyst at Piper Jaffray. “In the near term, this could also create some volatility and shift the power amongst various stakeholders.”

The symposium will include discussions with more than 20 industry experts and visionaries on how these changes are unfolding, and who is best positioned to benefit. The event will feature keynote addresses by Matt Freeman, chief executive officer at Tribal DDB Worldwide; Michael E. Holmes, Ph.D.; and Mike Bloxham, director of testing and assessment at Ball State Center for Media Design. Confirmed speakers include executives from aQuantive, Inc.;; hakia, Inc.;, Inc., Brightcove, Inc.; Colgate-Palmolive; Unilever; Digitas Inc.; TACODA; OMD Digital; Travelocity;; ValueClick; The Washington Post; OgilvyInteractive;; Online Publishers Association; The Weather Channel Interactive; ThirdScreen Media; and Toys “R” Us, Inc. It will also feature panel discussions on the following topics: where to advertise, video advertising, how to keep up with user trends, the new role of advertising agencies, search destinations and technologies, mobile advertising and why ad networks are experiencing resurgence. Company and investor participation in the Piper Jaffray Online Advertising and Search Symposium is by invitation only. Clients interested in attending should contact their Piper Jaffray representative.

About Piper Jaffray

Piper Jaffray Companies is a leading, international middle market investment bank and institutional securities firm, serving the needs of middle market corporations, private equity groups, public entities, nonprofit clients and institutional investors. Founded in 1895, Piper Jaffray provides a comprehensive set of products and services, including equity and debt capital markets products; public finance services; mergers and acquisitions advisory services; high-yield and structured products; institutional equity and fixed-income sales and trading; and equity and high-yield research. With headquarters in Minneapolis, Piper Jaffray has 25 offices across the United States and international locations in London, Madrid and Shanghai. Piper Jaffray & Co. is the firm's principal operating subsidiary. (NYSE: PJC; )

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Susan Beatty
Media Relations
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