Internet Media and Marketing Report

Research Expertise


There is a revolution going on in the media and advertising world that is changing the media landscape and is likely to benefit the Web handsomely. Traditional media systems are becoming rapidly ineffective and consumers are demanding full control of content and advertising. The result is a New World Order in media, one that will shift the power to new players, while others, including some established online companies, are at risk of losing their relevancy. Our new report for clients entitled, “The User Revolution: The New Advertising Ecosystem and the Rise of the Internet as a Mass Medium,” provides a detailed analysis of the New World Order and the online advertising ecosystem. Read the full press release for more information.

The report is available to clients and members of the media only. If you are a client please contact your Piper Sandler representative for a copy of the report. If you are a member of the media, please contact Rob LItt to request a copy of the report.