Edward Yruma

Sr. Research Analyst
Sector Expertise
Additional Expertise
Global Lifestyle Brands, Retail & Digital Disruptors
Edward Yruma is a managing director and senior research analyst at Piper Sandler covering global lifestyle brands and retail/digital disruptors. Before joining Piper Sandler, he spent the previous 13 years covering internet/e-commerce and softlines at KeyBanc Capital Markets, where he led the internet/media pod. Prior to that, Yruma spent eight years with J.P. Morgan, most recently as a senior research analyst covering business and consumer services. He started his career at J.P. Morgan in technology investment banking. Yruma received his bachelor’s degree from the University of Michigan. He currently serves on the board of the Retail Marketing Society.

Universe Coverage

Global Lifestyle Brands, Retail & Digital Disruptors
AKAa.k.a. Brands Holding Corp.
BIRDAllbirds, Inc.
BRLTBrilliant Earth Group, Inc.
RENTRent the Runway, Inc.
WRBYWarby Parker, Inc.
TDUPthredUP, Inc.
RVLVRevolve Group, Inc.
REALRealReal, Inc.
GIIIG-III Apparel Group, Ltd.
TGTTarget Corporation
OXMOxford Industries, Inc.
JWNNordstrom, Inc.
PTONPeloton Interactive, Inc.
FTCHFarfetch Limited
WMTWal-Mart, Inc.
ETSYEtsy, Inc.
SFIXStitch Fix, Inc.
LVLULulu's Fashion Lounge Holdings, Inc.
BURLBurlington Stores, Inc.
ROSTRoss Stores, Inc.
TJXTJX Companies, Inc.