Edward Yruma

Edward Yruma is a managing director and senior research analyst at Piper Sandler covering global lifestyle brands and retail/digital disruptors. Before joining Piper Sandler, he spent the previous 13 years covering internet/e-commerce and softlines at KeyBanc Capital Markets, where he led the internet/media pod. Prior to that, Yruma spent eight years with J.P. Morgan, most recently as a senior research analyst covering business and consumer services. He started his career at J.P. Morgan in technology investment banking. Yruma received his bachelor’s degree from the University of Michigan. He currently serves on the board of the Retail Marketing Society.

Universe Coverage

Global Lifestyle Brands, Retail & Digital Disruptors
AKA	a.k.a. Brands Holding Corp.
BIRD	Allbirds, Inc.
BRLT	Brilliant Earth Group, Inc.
FIGS	FIGS, Inc.
RENT	Rent the Runway, Inc.
WRBY	Warby Parker, Inc.
TDUP	thredUP, Inc.
RVLV	Revolve Group, Inc.
REAL	RealReal, Inc.
GIII	G-III Apparel Group, Ltd.
TGT	Target Corporation
OXM	Oxford Industries, Inc.
JWN	Nordstrom, Inc.
PVH	PVH Corp.
PTON	Peloton Interactive, Inc.
FTCH	Farfetch Limited
WMT	Wal-Mart, Inc.
ETSY	Etsy, Inc.
SFIX	Stitch Fix, Inc.
LVLU	Lulu's Fashion Lounge Holdings, Inc.
BURL	Burlington Stores, Inc.
ROST	Ross Stores, Inc.
TJX	TJX Companies, Inc.