Press Room

News Releases


MINNEAPOLIS, Apr 13, 2010 (BUSINESS WIRE) --Piper Jaffray has completed the 19th semiannual "Taking Stock With Teens" survey, a proprietary research project comprised of gathering input from approximately 900 students with an average age of 16.6 years across 12 U.S. cities and, in partnership with DECA (an international association of high school students), online responses from an additional 5,100 students with an average age of 16.7 years.

"Our survey results continue to reflect the early stages of a discretionary recovery and fashion replenishment cycle," said Jeff Klinefelter, senior research analyst. "Although value remains a key theme in budgeting and store and brand selection for young consumers at all levels of household income, we believe households are allocating more discretionary dollars to the once-starved category of apparel."

Key findings from the survey in fashion, beauty and personal care, video game, digital media and restaurant categories include the following:

Piper Jaffray also surveyed approximately 100 parents, 66 percent of whom had reported household incomes greater than $100,000. Parents reported that spending for teens is up five percent and 31 percent from fall 2009 and spring 2009 levels, respectively. Parents also reported that spending on themselves is flat from fall 2009 and up 62 percent from spring 2009 levels. When shopping for themselves, parents cite Nordstrom and Macy's as preferred. When shopping for their teen, parents picked active sports brands, Nordstrom and Wal-Mart.

About Piper Jaffray

Piper Jaffray Companies (NYSE: PJC) is a leading, international investment bank and institutional securities firm, serving the needs of corporations, private equity groups, public entities, nonprofit clients and institutional investors. Founded in 1895, Piper Jaffray provides a broad set of products and services, including equity and debt capital markets products; public finance services; financial advisory services; equity and fixed-income institutional brokerage; equity research and fixed income analytics; and asset management services. Piper Jaffray headquarters are located in Minneapolis, Minnesota, with offices across the U.S. and in London and Hong Kong. Piper Jaffray & Co. is the firm's principal operating subsidiary. (

Since 1895. Member SIPC and FINRA.

© 2010 Piper Jaffray & Co., 800 Nicollet Mall, Suite 800, Minneapolis, Minnesota 55402-7020

SOURCE: Piper Jaffray

Piper Jaffray
Terry Sandven, 612-303-5527