Teen Fashion Survey Indicates “Discretionary Recession”

Sector Expertise


Teen Retail Survey Indicates "Discretionary Recession" in Fashion Spending

Total teen spending on fashion declined nearly 20 percent on a year-to-year basis, indicating a "discretionary recession," according to the 15th semi-annual "Taking Stock With Teens" research survey released April 8, 2008. The study, conducted by senior retail research analyst Jeff Klinefelter and the retail research team, tracks the purchasing behavior and brand preferences of teenagers across the United States.

"We're currently in the 'transition phase' of the fashion cycle and believe that we have not yet hit bottom," said Klinefelter. "The current economic challenges are impacting consumers at all income levels and ages, indicated by the historic low level of average planned spending in the fashion category this spring."

Key findings from the survey include the following:

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