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MINNEAPOLIS--(BUSINESS WIRE)--Oct. 5, 2021-- Piper Sandler Companies (NYSE: PIPR), a leading investment bank, has completed its 42nd semi-annual Taking Stock With Teens® survey in partnership with DECA. This survey highlights discretionary spending trends and brand preferences from 10,000 teens across 44 U.S. states with an average age of 15.8 years.

This year’s Fall 2021 was conducted from August 17 to September 16; 96% of teens have returned to school in either a hybrid format or in person this Fall while 4% remained fully virtual. We received the highest amount of responses from the South at 47% of the mix and 10% of the responses from the Northeast—similar to Spring 2021 and Fall 2020 surveys.

For the survey infographic and more information, visit

“Our Fall survey showed an acceleration in overall teen spending, up 6% year-over-year. Of note, clothing took the highest priority within the teen wallet share since Fall 2014 at 22%, unseating “Food”. We saw a disproportionate gain in spending from upper-income females—with total fashion spending up 14% Y/Y. Within apparel, athletic is still the dominant trend with Nike and lululemon taking new highs. Within footwear, while Nike reigns supreme, Converse and Crocs gained share whereas Vans slipped. Michael Kors took back its No. 1 ranking as a preferred handbag brand. Simultaneously, we are seeing a silhouette change with looser fitting denim, high-waisted mom jeans. We believe apparel replenishment will continue into 2022 as the consumer continues to replenish.

“GenZ is a conscious generation and teens this Fall survey cite the Environment as their top social issue. Second-hand is now second nature to teens and 62% of teens have sold second-hand and 51% have purchased second-hand.

“With 91% of teens coming back to school in-person, we are not surprised to see time allocation in mall-based specialty pick up. Still, teens are staying connected—estimating they spend 4 hours a day on social media. Snapchat & TikTok are the top-two social media platforms. While Amazon remains the No. 1 website—it did see mindshare slip year-over-year as female-centric websites like SHEIN are on the rise,” said Erinn Murphy, Piper Sandler senior research analyst.

Fall 2021 Key Findings

The Piper Sandler Taking Stock With Teens® survey is a semi-annual research project that gathers input from 10,000 teens with an average age of 15.8 years. Discretionary spending patterns, fashion trends, technology, and brand and media preferences are assessed through surveying a geographically diverse subset of high schools across the U.S. Since the project began in 2001, Piper Sandler has surveyed more than 211,800 teens and collected over 49.7 million data points on teen spending.


Piper Sandler Companies (NYSE: PIPR) is a leading investment bank driven to help clients Realize the Power of Partnership®. Securities brokerage and investment banking services are offered in the U.S. through Piper Sandler & Co., member SIPC and NYSE; in Europe through Piper Sandler Ltd., authorized and regulated by the U.K. Financial Conduct Authority; and in Hong Kong through Piper Sandler Hong Kong Limited, authorized and regulated by the Securities and Futures Commission. Alternative asset management and fixed income advisory services are offered through separately registered advisory affiliates.

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Pamela Steensland
Tel: 612 303-8185

Source: Piper Sandler Companies